Privacy Policy

Last updated: February 2026

1. Who we are

100Signals ("we", "us", "our") provides niche go-to-market services for software development agencies. Our website is 100signals.com. For questions about this policy, contact us at hello@100signals.com.

2. Information we collect

Information you provide: When you fill out a contact form, book a call, or subscribe to our communications, we collect your name, email address, company name, and any other information you choose to share.

Automatically collected: We use Cloudflare Web Analytics, a privacy-first analytics service that does not use cookies or track individuals. It collects aggregate, anonymous data about page views, referrers, and device types.

3. How we use your information

We use the information you provide to: respond to your inquiries, schedule calls, send you relevant niche intelligence or marketing communications (only if you've opted in), and improve our services. We do not sell your data to third parties.

4. Cookies

This website does not use tracking cookies. Cloudflare Web Analytics is cookie-free. If we embed third-party calendar booking services (e.g., Cal.com or Calendly), those services may set their own cookies — please refer to their respective privacy policies.

5. Data sharing

We may share your contact information with the following service providers solely for the purpose of operating our business: Cloudflare (hosting), email service providers (for communications), and CRM tools (for managing client relationships). We do not share your data for advertising purposes.

6. Data retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. You can request deletion of your data at any time by emailing hello@100signals.com.

7. Your rights

You have the right to: access the data we hold about you, request correction or deletion, opt out of marketing communications, and lodge a complaint with a data protection authority. To exercise any of these rights, contact hello@100signals.com.

8. Security

We use industry-standard security measures to protect your data, including SSL/TLS encryption, access controls, and secure hosting through Cloudflare.

9. Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date.

10. Contact

For privacy-related questions or requests, email hello@100signals.com.