Only 3% of dev agencies get cited by AI.
100Signals scans, March 2026
In 90 days, every buyer who verifies you (after your cold email, after a referral, before a discovery call) finds the same thing: a coherent niche expert. They Google you, you rank. They ask ChatGPT, you're cited. They check LinkedIn, you're the one posting about their problem.
Day 1 quick wins · Day 5 first article live · Day 10 AI citations landing
Exclusivity
Every niche has one slot.
Someone will claim it.
We work with one agency per niche per geography. Once FinTech US mid-market is taken, that slot is closed until the engagement ends. No exceptions, no waiting list.
We'd rather turn down the work than run the same system for two agencies competing in the same market.
Niche slots · illustrative
Availability confirmed within 4 business hours.
Buy it like you'd buy software.
No sales gauntlet. No "let's jump on a call." Just the work.
Claim your niche.
Pick one, or test several in parallel. Additional niches are 10% off.
Brief us in 15 minutes.
One form. The answers we need to build your niche strategy.
Day 5: niche validated, first article live.
You see the data and green-light the pick. No two-week pause while we write a single article. If the data doesn't hold up, we pivot before week 2.
We ship. You post.
Finished content is ready to land directly on your website and LinkedIn. Approvals are optional. Review if you want, skip if you're busy.
Day 45, you decide.
Off track? Cancel before month 3 bills. Keep everything built so far.
Generalist marketing doesn't compound.
Content without compounding
“We published 50 AI-generated blog posts. Impressions, plenty. Traffic, some. Qualified leads, zero.” Search and AI reward depth in one domain, not breadth across many. Volume without niche depth competes with everyone and stands out to no one.
Rankings without recognition
“We rank for ten industries. We dominate in none of them.” CTOs now ask ChatGPT before they ask Google. If LLMs don't cite you in your niche, a growing share of buyers never sees you, even when your SEO is technically winning.
Who's behind this
I'm Peter. I was head of marketing at Brainhub. Since then, 15 agencies between $5M and $100M in revenue have hired 100Signals for the same work from the outside. Client names are under NDA; references available on request.
This page is the system I'd run if I were still inside one of them.
One niche. Total depth.
Authority isn't content marketing. It's compounding depth.
Built for AI, not just Google
LLMs pull from authority signals: citations, structured data, topic depth. We optimize for both search and AI retrieval.
One niche, total depth
21 articles isn't 21 random posts. It's a semantic map of your entire niche: every question a buyer asks, answered by your agency.
Compounds every channel you already run
Your outbound, referrals, and existing SEO don't run in a vacuum. Every prospect checks on you before replying. Authority is what they find.
90 days. Everything listed below.
LLM Citation Guarantee
AI cites your agency in 90 days, or we extend at our cost until it does.
Cancel before month 3 bills at the day-45 checkpoint. Keep every article, page, and playbook we've built. No lock-in, ever.
Honest about who this is for.
Right for you if
- + You've grown on referrals and need a system beyond word-of-mouth.
- + You're ready to commit to one niche.
- + You have 6+ months of runway.
- + You want to own every asset we build.
Not right for you if
- − You already dominate your niche.
- − You need leads this month. This is a 90-day build, not a campaign.
- − You want to stay a generalist.
- − Your budget is under $3K/mo.
Not sure which niche?
Don't pick one. Run it on two or three. Let the market pick.
Most founders don't want a research report that says "this niche looks promising." They want to see what actually works. So don't guess. Run Brand Visibility on your top 2–3 niches in parallel, $3,500/mo each. In 90 days, one will pull ahead: more traffic, stronger AI citations, higher engagement from target buyers. Scale the winner with Lead Generation.
01 · Three bets
Pick two or three niches where your track record gives you an edge. We run the same Brand Visibility program on each, in parallel.
02 · Market answers
Real articles. Real rankings. Real AI citations. Real engagement from target accounts. Not a consultant's opinion. Traction.
03 · Scale the winner
Day 90, we deliver a cross-niche comparison. Scale the winner to Lead Generation. Every dollar on the others produced assets you keep.
$3,500/mo per niche, per month. A single Lead Generation engagement on the wrong niche costs $21,000 with nothing to show for it. Two Brand Visibility bets cost less, and both produce assets you keep either way.
Brand Visibility
One slot per niche per geo
In 90 days, your agency owns its niche: in search results, AI answers, and industry shortlists. Walk away at the day-45 checkpoint and keep every asset we built.
Niche confirmed within 4 business hours. Full refund if already claimed.
Run a free Niche Scan first → Or book 20 minutes with Peter →Need more than visibility? Lead Generation adds outbound (LinkedIn, cold email, intent-triggered sequences) to turn your authority into pipeline.
Common questions.
Can I talk to you before committing
You can. Book a call through the contact page.
What if I pay and my niche is already taken?
Full refund within 24 hours. We'd offer you the nearest available niche, and most buyers take it. Two agencies never compete on the same niche while we're building.
What does 'AI citation' actually mean?
When someone asks ChatGPT, Perplexity, or Claude 'best fintech dev agency,' we make sure your agency appears in that answer. We optimize your content and structured data so LLMs reference you as an authority in your niche.
Do we need to provide content or subject matter expertise?
We collect information on your offer and expertise upfront. We handle research, writing, optimization, and publishing. Your team reviews for technical accuracy.
What if we already have a blog and some SEO in place?
Good. We build on what you have. The week-one audit identifies gaps and overlaps. We don't throw away existing work. We deepen it in one niche.
Will the price change?
$3,500/mo is the current rate. Prices increase as niche slots fill. Your rate stays locked for the duration of your engagement.
Can we cancel before 3 months?
Yes. Billing is monthly. The day-45 checkpoint is built for this: if you're not seeing traction, we adjust scope or you cancel before month 3 invoices and walk with everything built so far. No penalty, no lock-in beyond the months already delivered.
One agency per niche. What counts as a niche?
Typically a vertical + geography + size combination. 'Fintech' is too broad. 'Fintech, UK, mid-market to enterprise' is a niche. We define this precisely during onboarding.
What if we're considering multiple niches?
Run Brand Visibility on 2-3 niches in parallel at $3,500/mo each. In 90 days, one will pull ahead: more traffic, stronger AI citations, better engagement. That's your niche, validated by the market, not a slide deck. Scale the winner to Lead Generation.
Your competitor is one article away from owning the niche you should have claimed.
One agency per niche per geography. Once the slot is taken, it's gone.
Or email Peter directly at peter@100signals.com
Or see where you stand first:
Enter your website URL, e.g. your-agency.com
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