[00] ABOUT // OPERATOR

I help dev agencies own their niche.

Risk-averse. Data-obsessed. Spends too much time in Google Sheets.

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[01] THE BACKGROUND

Built pipeline systems from inside agencies.

I started my career as a market research analyst at Aviva Investors, Credit Suisse, and CRISIL. I spent years learning to find signal in noisy data — analyzing markets, building financial models, and writing research that institutional investors actually read.

That's still what I do — just in a different market. Instead of equity research, it's niche intelligence for dev agencies. The analytical discipline is the same. The data sources changed.

I joined Brainhub as Head of Marketing — a software development agency that made the Financial Times 1000 Fastest-Growing Companies in Europe list in both 2021 and 2022. I built the pipeline systems from scratch: inbound, ABM, outbound, content, SEO.

"I sat in the same chair you're sitting in now. Same budget constraints. Same CEO pressure for more pipeline. Same frustration with Clutch lead quality declining. I know what works because I've been inside the machine."

I built 100Signals because I got tired of watching smart agencies waste money on directories and pray for referrals. I keep seeing the same problem everywhere: great at delivery, terrible at pipeline. Your dev team is world-class. Your sales pipeline is referrals and hope.

Photo of Peter Korpak
Built By

Peter Korpak

Ex-Head of Marketing, Brainhub & STX Next

Over the past 8 years, helped 20+ tech companies build predictable pipeline.

[02] CAREER

The timeline.

[2015]

Aviva Investors & Credit Suisse

Built the analytical foundation as a market research analyst. Learned to find signal in noisy data, build financial models, and write research that institutional investors actually read.

[2018]

adidas & Reebok

Managed global B2B marketing campaigns. Shifted focus from financial markets to driving measurable growth outcomes at scale.

[2020]

Head of Marketing, Brainhub

Built the pipeline systems from scratch: inbound, ABM, outbound, content, SEO. Helped the agency make the Financial Times 1000 Fastest-Growing Companies list in 2021 and 2022.

[2023]

B2B Tech Growth Consulting

Over 8 years, helped 20+ tech companies build predictable lead generation — working with agencies like STX Next and Arcanys.

[2026]

100Signals

Founded 100Signals to solve the pipeline problem for dev agencies. Research-led, fully executed, niche GTM.

[03] THESIS

What I believe.

[01]

Rented visibility is a liability.

Dev agencies that depend on referrals and Clutch are building on rented ground. It works until the algorithm changes or your budget runs out.

[02]

The execution gap kills strategy.

Niching is the highest-leverage decision an agency can make — but the execution gap (coordinating 5-7 distinct marketing skillsets) kills most attempts.

[03]

No single channel works anymore.

The compound effect of LinkedIn + outreach + SEO + LLM visibility, coordinated around one niche, is what creates true unfair advantage.

[04]

System scale beats headcount.

AI makes breadth operationally possible at a price point that was impossible 2 years ago. One operator running the right systems can outperform an agency team.

[05]

The future belongs to specialists.

The agencies that will thrive in 2030 won't necessarily have the most developers. They will be the ones that picked the right niches early.

Let's talk.

30-minute strategy call. No pitch deck. Just data and a straight answer.

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